Hier nog een goede one-liner

lalallalala

The challenge

The insight

The idea

Ajax sees street football as the foundation for creative, technically skilled players —

a mindset that defines the Ajax DNA. With fewer kids playing on the streets today, Ajax wants to inspire youth worldwide to rediscover the joy of free play.

Create a bold campaign that brings street football back to life and celebrates that unique Ajax DNA.

We celebrate milestones like Sweet 16, 21st dinner, Dirty 30 and 50th Abraham/Sarah in a big way, but there is no tradition for what might be the most special one, the 100th.

HEMA introduces ‘écht 100’, we create a new tradition that brings 100-year-olds together to celebrate their extraordinary milestone. In a festive parade with a red carpet and stage, every centenarian is celebrated! Because when HEMA turns 100, we make sure no 100-year-old has to celebrate that milestone alone.

Écht 100, dat is pas écht HEMA.